Directly connected to Matsuyama City Station of Iyotetsu Railway, in the heart of Matsuyama City, is "IYOTETSU Takashimaya". Throughout the year, this venue hosts a continuous stream of captivating events, showcasing everything from Ehime's local delicacies to specialty product fairs from across Japan.

From seasonal fruits delivered by local producers to artisanal crafts showcasing exquisite skill, and specialty product fairs featuring popular trending sweets, Takashimaya's events offer new discoveries with every visit, making them an indispensable joy for Matsuyama citizens. Here, we introduce you to some must-see events that you'll want to check out now.

Savor the Season: Limited-Time Fairs

Among the most popular are the specialty product fairs, where gourmet delights from all over Japan gather. This is your chance to savor flavors from across the country, such as Hokkaido's seafood, Kyushu's meat dishes, and Kyoto's traditional sweets, all without leaving Matsuyama.