A major autumn event following the Spring Tobe Ware Festival. Approximately 60 kilns set up stalls, offering face-to-face sales at a tent market, Tobe Ware auctions, and stage live performances.

Trees and gardens of Ninomaru Historic Garden are illuminated to coincide with the beautiful autumn foliage season. It's an event where the Japanese scenery and the contrast of light are beautiful.

A weekend-only illumination event held at Ehime Prefectural Tobe Zoo. It's a very popular event for families, allowing them to explore the night zoo adorned with light art.

A large-scale illumination event set at Ehime Children's Castle. Millions of lights and projection mapping create a magical world.

Winter illumination held in the courtyard of Dogo Onsen Annex Asuka-no-Yu. Lanterns and paper lanterns with 'Tsubaki' (camellia), Matsuyama City's flower, as a motif, glow beautifully.

A project by Mika Ninagawa, a world-renowned photographer and film director, and the creative team 'EiM.' The entire town becomes an art space, with illuminations of Dogo Onsen Main Building and lantern gates in the shopping street.

A market held almost daily around Shiroyama Park Yasuragi Plaza, overlooking Matsuyama Castle. Food trucks and stalls are set up, allowing visitors to enjoy delicious gourmet food with a picnic feel.

A popular market held on the 3rd Sunday of every month on Hanazono-cho Street in front of Matsuyama City Station. Many shops, including agricultural products, food and drink, and craft goods, line the sidewalk according to a monthly theme.

A handmade market held once a month in the indoor lobby of Matsuyama City General Community Center. You can find a variety of handmade goods and food regardless of the weather.

A morning market held several times a year at Matsuyama City Public Fisheries Wholesale Market. In addition to selling fresh seafood and enjoying local gourmet food, you can also experience fish auctions.