Matsuyama City in Ehime Prefecture is a town filled with the aroma of refined, in-house roasted coffee. A rich and varied cafe culture has taken root here, ranging from good old-fashioned kissaten (classic Japanese coffee shops) to sophisticated Korean-style cafes trending on social media.

Whether it's a weekend treat of sweets, a chatty lunch with friends, or quiet reading time enjoying your own company... This time, we carefully selected and introduce 7 "truly popular and recommended cafes" highly praised by locals that color the everyday life of Matsuyama. Why not spend the best cafe time with a wonderful space and a particular cup of coffee?

7 Must-Visit Matsuyama Cafes

1 CAFÉ BC

A long-established cafe representing Matsuyama, loved by people of all ages. Step inside the classic brick-style exterior, and an elegant and calm space unfolds. The combination of carefully hand-dripped house-roasted coffee and homemade cakes filled with seasonal fruits is truly a blissful moment. Recommended for those who want to enjoy an elegant, mature cafe time.

SHOP INFO

• Instagram: @cafebc_matsuyama
• Address: Okaido, Matsuyama City, Ehime (check official account for details)
• Features: House-roasted coffee / Premium sweets / Classical space

2 LPLUS

"LPLUS" is fashionable with its refined modern style space. The stylish interior, based on white, is a photogenic design that looks like a picture no matter where you frame it. With visually beautiful desserts and exquisite drinks decorated with latte art, it is bustling with many cafe lovers on weekends. A highly recommended spot that is sure to look great on social media.

SHOP INFO

• Instagram: @lplus_cafe
• Features: Stylish space / Photogenic / Exquisite latte

3 CINEMATIC DOORS KISSA & BUYSENJO

The charm of "CINEMATIC DOORS" is its dramatic atmosphere that feels like stepping into a movie. It perfectly blends the nostalgia of a classic kissaten with the dedication of a modern coffee roastery. Along with highly aromatic coffee carefully brewed cup by cup, you can experience a special sense of immersion in a retro-modern space, just like a scene from a film.

SHOP INFO

• Instagram: @cinematicdoorscoffeebuysenjo
• Features: House-roasted coffee / Retro-modern / Cinematic space

4 ICOI COFFEE SUEHIRO

A popular coffee stand and cafe offering a comfortable time of "rest" (ICOI). In the natural wooden interior, you can relax and enjoy exquisite coffee made with carefully selected beans alongside delicious homemade sweets. It's the perfect spot to grab takeout and accompany your stroll around Matsuyama.

SHOP INFO

• Instagram: @icoi_coffee_
• Features: Takeout available / Cozy space / Hand-dripped

5 Kitasaya.Roastery

"Kitasaya.Roastery" is an authentic roastery cafe frequented by coffee connoisseurs. The blissful aroma drifting from the roasting machine installed inside creates a comfortable atmosphere where you can fully enjoy specialty coffee that brings out the maximum characteristics of the beans. They also have an extensive selection of coffee beans for sale, making it ideal for picking up souvenirs for your cafe time at home.

SHOP INFO

• Instagram: @kitasaya.roastery
• Features: Authentic house roasting / Specialty coffee / Bean sales

6 Wakakusa Coffee

"Wakakusa Coffee" appeals with its heartwarming space that makes you feel somewhat nostalgic. Carefully prepared lunch menus and a variety of colorful sweets are highly acclaimed. It's a familiar comforting retro cafe among locals where the relaxed flow of time makes you want to linger.

SHOP INFO

• Instagram: @wakakusacoffee_official
• Features: Delicious lunch / Homemade sweets / Comforting space

7 olmost

"olmost" is a trending cafe bursting with a modern feel where its refined minimal design catches the eye. The inorganic yet warm interior pairs perfectly with their artistically plated sweets. This edgy, high-sense space is a huge success every day, especially among trend-conscious young people.

SHOP INFO

• Instagram: @olmost_official
• Features: Minimal design / Trendy / Artistic sweets

Enjoying Cafe Hopping in Matsuyama

There are still many more charming cafes in Matsuyama. The time spent strolling around the castle town (around Matsuyama Castle) and pioneering your own favorite shops is the greatest thrill of exploring Matsuyama. Please take your camera and enjoy a wonderful Matsuyama cafe life!