Located in the center of Matsuyama City and directly connected to Iyotetsu's Matsuyama City Station, "Iyotetsu Takashimaya" hosts a variety of attractive events throughout the year, from delicious local Ehime cuisine to nationwide product exhibitions.

Product exhibitions line up seasonal fruits delivered by local producers, crafts reflecting artisanal skills, and popular trending sweets. Takashimaya events, where you can find new discoveries every visit, are an essential enjoyment for Matsuyama citizens. This time, we will introduce noteworthy events you should check right now.

Limited-Time Fairs to Taste the Season

Particularly popular are the product exhibitions where gourmet foods from all over the country gather. It's a chance to savor nationwide flavors like seafood from Hokkaido, meat dishes from Kyushu, and Japanese sweets from Kyoto, all while staying in Matsuyama.