Seaside Drive with Spring Breeze: Iyo City's Hina Matsuri & Early Cherry Blossom Viewing Leisure in March

A quintessential autumn tradition of Ehime, enjoyed with the gentle lapping waves of the Seto Inland Sea and the cool autumn night breeze. Gather around a piping hot "Imotaki" stew, filled with taro, chicken, and other ingredients, while gazing at the full moon on Goshikihama's beautiful beach.

A spring festival centered around women, inspired by the 'Goshikihime Legend' passed down in Iyo City. Goshikihime in splendid costumes, the energetic 'Megamikoshi' (female-only portable shrine) carried by women, and a charming procession of child attendants parade gracefully through the shopping street.

One of Iyo City's premier scenic spots for flowers, where the entire area is dyed a vibrant yellow. The 'Rapeseed Blossom Festival' held annually to coincide with the peak blooming season in March features food trucks and local specialty sales, allowing visitors to enjoy a full-blown spring picnic.