[Latest 2026] Toon City Annual Event Calendar! Festivals & Events Summary

Toon City is one of Ehime's leading strawberry producing regions. Enjoy sweet and juicy premium strawberry picking at farms like 'Ichigo Biyori' and 'Toon Yume Ichigo.' Fresh strawberry sweets served at cafes attached to the farms are also very popular.

The most famous firefly viewing spot in Toon City. In early summer, countless fireflies dance fantastically along the clear stream of the Omotegawa River. Experience the tranquility of a healing night in a natural environment beautifully preserved by local residents.

Starting with weeping cherry blossoms in spring, the shrine grounds are coolly adorned in early summer by a vibrant cluster of approximately 1,500 hydrangea plants (ajisai). It's a hidden gem for flower viewing, attracting photographers from both within and outside Ehime.

One of Shikoku's most beautiful gorges, where a clear stream flows over "Namera," a giant single rock carved by water over many years. It's a cool, refreshing negative ion spot even in mid-summer, and "Oku-no-Taki (Dragon's Belly)" further inside is truly a hidden gem.

An authentic aerial athletic facility built using natural trees. Wearing a safety harness, you can enjoy thrilling outdoor experiences like zip-lining and log crossing with family and friends.

Experience incredibly powerful fireworks at close range, as if raining down directly overhead, from the excellent location of the riverbed.

Every autumn, many spectators from within and outside Ehime visit, cheering at their incredible size.

An Ehime autumn tradition of gathering around a pot outdoors while admiring the full moon. Toon City's Imotaki uses delicious, sweet, and fluffy taro, a local specialty. It's the perfect autumn feast to enjoy with family and friends while feeling the pleasant river breeze.

A traditional festival celebrating the autumn harvest, held simultaneously at various shrines in the Kawauchi and Shigenobu areas. In addition to the magnificent parade of portable shrines, the highlight is the dedication of beautiful "Lion Dances" (Shishimai), each district showcasing unique costumes and powerful movements.

The vast flower fields south of Lespedeza City are filled with approximately 1 million delicate pink and white cosmos flowers in autumn. It's a representative autumn scenic spot in Toon City, perfect to visit in conjunction with the Moon Viewing Festival or the Giant Pumpkin Carnival.

A magnificent waterfall with a 96m drop, selected as one of the "88 Views of Shikoku." Around mid-November, the trees surrounding the waterfall turn red and yellow, allowing visitors to enjoy the beautiful contrast between the white cascading water and the autumn foliage.

A once-a-year grand exhibition showcasing Toon City's delicious gourmet foods, local specialties, and fresh agricultural products. With performances on a special stage and various hands-on booths, it's an event that adults and children alike can enjoy all day long.

This dedicated theater stages original musicals throughout the year, focusing on themes of "local region, history, and culture" – a rarity in Japan. The authentic stage art and moving stories performed by professional actors with state-of-the-art equipment are a must-see.

This is a factory tour facility for Ehime's iconic confection, "Poème." It's a super popular spot where you can not only see the manufacturing process but also enjoy "Premium Poème" (only available here), mandarin orange juice from a tap, a cow milking simulation game, and even a footbath.

A day-trip natural hot spring facility located within LesPasse City. It features spacious public baths, open-air baths, saunas, and private family baths, beloved by locals as a "hot spring for beautiful skin." It's perfect for refreshing yourself after enjoying events and sightseeing.

A nature-rich park situated at an elevation of 525m. The panoramic views from the observation deck, overlooking the Dogo Plain and the Seto Inland Sea, are breathtaking. Picnics and camping are popular here, allowing visitors to enjoy the seasonal beauty of cherry blossoms in spring, hydrangeas in early summer, and autumn foliage.

This is Japan's only factory producing Ehime's famous confection, "Hatada Kuri Tart." You can take a free tour to see the confectionery manufacturing process, and also participate in the "Kuri Tart Dojo" (reservation required) where you can try rolling your own tart. It's very popular with families and tourists.

Due to snow and ice, please prepare winter mountain gear (crampons, etc.) thoroughly and enjoy safely.

During the festival, numerous food trucks and stalls set up shop, allowing visitors to enjoy exquisite gourmet food while feeling the spring breeze by the flower fields.

Toon City's largest cherry blossom spot. Approximately 800 cherry trees line the Shigenobu River embankment for about 1.4 km. During the 'Toon Cherry Blossom Festival,' the cherry blossoms are lit up at night, offering a magical spring evening stroll.

A magnificent 300-year-old 'Edo Higan Cherry Tree' (Toon City designated natural monument) located in the Sakura Sanri area. Every first Sunday of April, the local community holds the 'Genta Cherry Blossom Festival,' where many are captivated by the history and the tree's splendid branches.