[Latest 2026] Iyo City Annual Event Calendar! Festivals & Events Summary

A major event held at Wellpia Iyo and other venues, celebrating the arrival of spring with flowers and greenery. It features sales of colorful flower seedlings, a bazaar, and various stage shows, attracting many gardening enthusiasts and families.

A festival of music and food held with the gentle waves of the Seto Inland Sea as background music. A wide array of handmade goods and local gourmet food trucks line up, making it a popular marche event where you can enjoy a picnic-like atmosphere while feeling the pleasant sea breeze.

An early summer tradition held in the nature-rich towns of Nakayama and Futami, respectively. Visitors can enjoy the magical light of fireflies dancing in the clear streams, along with night stalls and lantern parades, attracting many people from within and outside Ehime.

A popular early summer event where you can enjoy 'Karakawa Loquat,' a high-end brand specialty of Iyo City. In addition to sales and tastings of sweet and juicy loquats, the famous 'Loquat Seed Spitting Contest' creates great excitement every year.

Nationally rare "terraced rice fields with ocean views" that spread dynamically from the mountainside to the sea. Especially during the rice planting season (May-June), the water-filled terraces are illuminated in a ruby color by the sunset, creating a breathtakingly beautiful spectacle.

Launched from the harbor, the vibrant colors of the fireworks reflecting on the sea surface are a distinctive feature.

A nostalgic summer night market held in the retro shopping streets of the Gunchu area. Shaved ice, goldfish scooping, and special local delicacies line the streets, which are filled with children in yukata and families, creating a retro atmosphere.

A challenging and exciting sports event set against the beautiful sea and coastline of Futami, chosen as one of "Japan's Top 100 Sunsets." Athletes from all over Japan gather to race through a scenic course of swimming, biking, and running.

Every autumn, this popular event attracts many chestnut fans from both within and outside the town.

A quintessential autumn tradition of Ehime, enjoyed with the gentle lapping waves of the Seto Inland Sea and the cool autumn night breeze. Gather around a piping hot "Imotaki" stew, filled with taro, chicken, and other ingredients, while gazing at the full moon on Goshikihama's beautiful beach.

A valiant autumn festival held annually in October at various shrines throughout the city (such as Iyo Inari Shrine and Iyo-oka Hachimangu Shrine). It's a traditional event filled with excitement and energy, featuring the powerful "Hachiawase" (clashing of portable shrines) with golden, gleaming omikoshi, and the dedication of local performing arts like the lion dance.

A cozy regular marche held only on Friday afternoons. Bento boxes, baked goods, and handmade crafts lovingly made by local welfare facilities are sold, often selling out quickly due to their popularity.

A bar-hopping event for adults held once every two months, at the end of odd-numbered months. Stalls and lanterns line the streets of this usually quiet seaside town, creating an open night party where you can enjoy delicious sake and high-quality local snacks while bar hopping.

A senbero (get tipsy for 1,000 yen) event regularly held in even-numbered months, using atmospheric old sake breweries as venues. Enjoy fine sake and exquisite snacks while interacting with local residents in a nostalgic atmosphere.

The calm, emerald green sea viewed from the station platform is a breathtaking sight you must see at least once in your life.

A roadside station certified as a 'Lovers' Sanctuary' and beloved as a symbol of 'the town where the setting sun pauses.' With beautiful sandy beaches, the famous Jakoten (fried fish cake) and handmade soft-serve ice cream enjoyed while gazing at the sea are exceptionally delicious.

A retro area that strongly retains the vestiges of its prosperity as a port town and commercial hub since the Edo period. Old merchant houses, groups of tangible cultural properties, and long-established Japanese confectionery shops are scattered throughout, making it perfect for nostalgic photography and leisurely strolls to enjoy local gourmet food.

An experience-oriented roadside station featuring exquisite sweets facilities using local Nakayama chestnuts, authentic soba noodle making experiences, and woodworking experience facilities. As a mountain oasis surrounded by nature, it's a very popular spot for family weekend drives.

A spring festival centered around women, inspired by the 'Goshikihime Legend' passed down in Iyo City. Goshikihime in splendid costumes, the energetic 'Megamikoshi' (female-only portable shrine) carried by women, and a charming procession of child attendants parade gracefully through the shopping street.

One of Iyo City's premier scenic spots for flowers, where the entire area is dyed a vibrant yellow. The 'Rapeseed Blossom Festival' held annually to coincide with the peak blooming season in March features food trucks and local specialty sales, allowing visitors to enjoy a full-blown spring picnic.

A traditional spring event held throughout the retro and atmospheric Gunchu district and Nadamachi Shopping Street. Luxurious Hina dolls passed down through generations and charming handmade Hina dolls are displayed in shops and private homes, making a stroll through the town even more enjoyable for about a month.

One of Iyo City's premier cherry blossom viewing spots. It's a 'sky-high scenic hanami spot' where you can simultaneously enjoy the full bloom of cherry blossoms and a panoramic view of Iyonada Sea and Matsuyama Plain from the observatory. At night, it's lit up, and the collaboration of night views and illuminated cherry blossoms is a must-see!