What if a "stone mason" who makes gravestones seriously baked sweet potatoes using stones from their main business?

That's the real story, like something out of a manga, behind

"Imogen" (Imogen), located in Imabari City.

For those who think, "It's just a sweet potato, right?", you absolutely must try this. The sweetness and moist texture, pushed beyond their limits by stones and baking methods carefully selected by stone professionals. Once you try it, you'll never go back to ordinary stone-baked sweet potatoes!

The ultimate bake, achieved precisely because they are not farmers or restaurateurs, but "stone professionals".

When you split a carefully selected Silk Sweet potato in half, a vibrant golden color and abundant syrup, enough to make your fingers sticky, will overflow from within!

Syrup overflows the moment you split it! A one-of-a-kind "exquisite moist experience"

Take a bite, and there's absolutely none of that dry texture typical of sweet potatoes. It melts creamily in your mouth, just like a high-end sweet potato dessert.

It's wonderful when hot, of course, but even chilled, it becomes a supreme treat as an "exquisite cool dessert."

This ultimate moist texture, praised in reviews for "becoming creamy and melting in your mouth with just a few bites." Even after cooling, you can enjoy it like an exquisite dessert.

Cute Packaging Too! The Talk-of-the-Town Rice Flour Baked Donuts

Just as popular as the classic stone-baked sweet potatoes are these rice flour baked donuts.

The craft paper packaging with a window, adorned with the shop's logo sticker, is incredibly cute, and if you bring it as a small souvenir, you're sure to be praised for your taste!

Furthermore, because they use rice flour instead of wheat flour, one bite will give you such a "chewy-mochi" texture that you'll exclaim "Oh?!" Combined with the gentle sweetness of the sweet potato, it's a devilishly delicious taste that's completely addictive.

Exquisite Sweets that Bring Out the Best in Sweet Potatoes

Moreover, the store features a lineup of Instagram-worthy sweet potato desserts that bring out the charm of sweet potatoes to their fullest.

When you visit Imabari, be sure to experience this "one-of-a-kind stone-baked sweet potato" and these finest sweet potato desserts!

Check Imogen's Official Instagram