Sweets

Explore the best Sweets in All Ehime. Carefully curated local spots for your perfect trip to Ehime.

Miraculous Sweetness Baked Seriously by Stone Professionals! Imogen's Exquisite Stone-Baked Sweet Potatoes and Sweets

Miraculous Sweetness Baked Seriously by Stone Professionals! Imogen's Exquisite Stone-Baked Sweet Potatoes and Sweets

What if a "stone mason" who makes gravestones seriously baked sweet potatoes using stones from their main business? That's the real story, like something out of a manga, behind "Imogen" (Imogen), located in Imabari City. For those who think, "It's just a sweet potato, right?", you absolutely must try this […]

Gourmet
【2026 Latest】7 Recommended Popular Cafes in Matsuyama! Carefully Selected Stylish Spots Loved by Locals

【2026 Latest】7 Recommended Popular Cafes in Matsuyama! Carefully Selected Stylish Spots Loved by Locals

A city where the aroma of sophisticated, freshly roasted coffee fills the air, Matsuyama City, Ehime Prefecture. A rich and varied cafe culture thrives here, from charming old-fashioned kissaten to trendy Korean-style cafes buzzing on social media. Whether it's a weekend treat of sweets, a lively lunch with friends […]

Gourmet
[Latest] IYOTETSU Takashimaya Event Guide | Enjoy Ehime's Seasonal Delights and More!

[Latest] IYOTETSU Takashimaya Event Guide | Enjoy Ehime's Seasonal Delights and More!

Directly connected to Matsuyama City Station of Iyotetsu Railway, in the heart of Matsuyama City, is 'IYOTETSU Takashimaya'. Throughout the year, this venue hosts a continuous stream of captivating events, showcasing everything from Ehime's local delicacies to specialty product fairs from across Japan. From seasonal fruits delivered by local producers to artisanal crafts showcasing exquisite skill […]

Gourmet
【SAIJO CAFE】Discover Soul-Soothing Coffee and Tranquil Moments in Saijo, the City of Water

【SAIJO CAFE】Discover Soul-Soothing Coffee and Tranquil Moments in Saijo, the City of Water

Saijo City, Ehime Prefecture, is known as the City of Water, famous for its abundant natural spring water called 'Uchinuki'. Nestled quietly by the water's edge, 'SAIJO CAFE' is a beloved spot for relaxation, drawing not only locals but also visitors driving from afar. Here, you can savor meticulously hand-dripped coffee while gazing at the gentle ripples on the water's surface […]

Gourmet

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