Dynamic Otomaba Horses and Autumn Festivals! Imabari City's October Traditional Events and the Complete Towel Fair Guide

A sports event aimed at fostering camaraderie and promoting health among local residents. Anyone can easily participate in competitions and enjoy a refreshing workout.

A festival of exhibitions and performances by cultural organizations within Imabari City, covering various fields such as painting, crafts, music, theater, and dance.

An event themed around the colors that adorn Imabari in autumn. The location is undecided, and details will be announced later.

A festival where local culture and arts gather. It features exhibitions of various handmade works by local residents and stage performances, showcasing the charm of the region.

This is a very popular event representing Imabari, held at Texport Imabari. Many people visit from all over Japan and outside the prefecture seeking high-quality towels. (※The 2026 dates are scheduled for mid-October)

This immensely popular and essential market for citizens is held on the 2nd and 4th Sundays of every month in Imabari's arcade shopping street. It's a vibrant space where you can enjoy direct interaction with producers.

Imabari's largest regular marche, held around the Minato Koryu Center 'Harbary'. It takes place regularly on the 2nd and 4th Sundays of every month, a popular event bustling with people of all ages.