📅 Event Calendar (Shimanami & Imabari Area)
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Marche・Local Products
Imabari Towel Fair (Autumn)
✨ Grand Super Sale! Imabari's Biggest Towel Spot Sale High-quality Imabari towel autumn/winter collections and limited-edition items will be available at special prices unique to the production area! A local gourmet market is also planned to be held simultaneously.
This is a very popular event representing Imabari, held at Texport Imabari. Many people visit from all over Japan and outside the prefecture seeking high-quality towels. (※The 2026 dates are scheduled for mid-October)
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Events / Festivals
Asakura Fureai Festa 2026
An autumn festival held at Asakura Green Furusato Park. Local specialty products are sold and stage performances are held in the nature-rich park, making it perfect for families.
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Events / Festivals
Tamagawa Fureai Festival
A major event in the Tamagawa area, surrounded by rich nature. It features sales of local specialty products made with fresh vegetables, a bazaar, and various stage events, attracting many people every year.
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Festivals / Events
Kikuma Culture Festival
An event to experience the culture and arts of Kikuma, the town of roof tiles. Masterpieces by local residents gather at the community center, showcasing works full of local pride.
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Festivals / Events
Namikata Industrial Culture Festival
A festival of industry and culture in the Namikata area. Agricultural products and local specialties are also sold.
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Festivals / Events
Asakura Regional Culture Festival
A festival where local culture and arts gather. It features exhibitions of various handmade works by local residents and stage performances, showcasing the charm of the region.
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Events / Festivals
Tamagawa Ekiden Race
A citizen's ekiden (relay marathon) race held on a course running through the region.
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Local Event
Japan's Most Delicious School Lunch Fair
A unique food event themed around Imabari City's distinctive school lunches. It's a valuable opportunity for the general public to taste the delicious school lunch menus actually provided.
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Sports / Experience
40th Imabari Satoyama Marathon
A citizen's marathon race starting and finishing at FC Imabari's home ground, 'ASICS Satoyama Stadium'. It's a very popular event among runners, as they run through a nature-rich satoyama course.
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Illumination
Towel Museum Winter Illumination
🏰 Ehime's No. 1 Popular Spot! Grand 3D Light Mapping Approximately 450,000 lights fill the garden, creating an overwhelming world of light with a 300m long light tunnel and a giant tree.
Imabari's classic and most popular winter illumination event. It's a winter tradition held annually from November to the end of January. *Details for the 2026-2027 season are scheduled to be announced around autumn.
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Market / Morning Market
Imabari Sunday Morning Market
🍅 Held Monthly! A famous morning market overflowing with local produce and smiles A wide variety of stalls, including freshly picked vegetables from local farmers, seafood from the Seto Inland Sea, and handmade goods made with love, line the arcade.
This immensely popular and essential market for citizens is held on the 2nd and 4th Sundays of every month in Imabari's arcade shopping street. It's a vibrant space where you can enjoy direct interaction with producers.
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Marche・Local Products
Setouchi Minato Marche
🥐 Imabari Port's Popular Large-Scale Morning Market & Marche A large gathering of local farmers' fresh vegetables, Setouchi seafood, popular food trucks, handmade crafts, sweets, and many other shops along the seaside! Enjoy your holiday while feeling the sea breeze.
Imabari's largest regular marche, held around the Minato Koryu Center 'Harbary'. It takes place regularly on the 2nd and 4th Sundays of every month, a popular event bustling with people of all ages.
📝 Information is current as of writing. Dates, contents, and fees are subject to change.
Please check the official website before visiting.
Please check the official website before visiting.
![[Exquisite Curry with Melting Wagyu] Finding 'The Bliss of Eating in Silence' in Imabari](https://machikadoehime.jp/wp/wp-content/uploads/2026/03/image-1-768x1024.jpeg)