Enjoy Imabari in Spring! April Outing Event Calendar & Convenient Tourist Map

Many people wonder, 'What is the difference from an outlet?' An off-price store is a new style of shop that independently curates coveted high-end brands from around the world and offers them at surprising prices.

A regular concert by the citizens' band.

A local event touring the 88 sacred sites scattered across the Takanawa Peninsula.

This immensely popular and essential market for citizens is held on the 2nd and 4th Sundays of every month in Imabari's arcade shopping street. It's a vibrant space where you can enjoy direct interaction with producers.

Imabari's largest regular marche, held around the Minato Koryu Center 'Harbary'. It takes place regularly on the 2nd and 4th Sundays of every month, a popular event bustling with people of all ages.

A summer tradition that brightens the streets of Imabari. The arcade is lined with festival stalls, diverse gourmet food, and game corners, bustling with people of all ages, from children to adults, dressed in yukata.

A rare piano and accordion duo concert by musicians from Imabari.

Summer festival in the Asakura area.

The Asakura Summer Festa 2026 (Dates TBD) will be held. A variety of programs that local residents can easily enjoy are planned, and it attracts a lively crowd every year.

An annual citizens' art exhibition showcasing paintings, crafts, calligraphy, and more by local residents.

The Emergency Day Fair will be held. A variety of programs that local residents can easily enjoy are planned, and it attracts a lively crowd every year.

A fire and disaster prevention experience event held on September 9th, "Emergency Day." Location TBD. A variety of programs that local residents can easily enjoy are planned, and it attracts a lively crowd every year.

The 2026 date is likely October 18th (Sunday), but awaiting official announcement. An Ehime Intangible Folk Cultural Property with approximately 600 years of history. Boys aged 3-15, called "Noriko," ride horses and gallop through the 300m approach to the shrine with shouts of "Hoiyer, Hoiyer" in a magnificent Shinto ritual. Lion dances, Tsugijishi (stacked lion dances), portable shrines, and Ushioni (ox-demon floats) also appear.

A towel sale held twice a year (only in autumn as May was cancelled). Approximately 31 companies affiliated with the Imabari Towel Manufacturers Association will exhibit, offering a wide range of products at discounted prices, including bath towels, face towels, bathrobes, and baby products. There will also be yarn spinning and weaving experience corners. Since it will be held on 10/18-19 in 2025, it is expected to be around the same time in 2026.

A regular concert by a big band jazz orchestra active mainly in the local area.

A tournament for Mölkky, an outdoor sport originating from Finland.

Organized by FC Imabari's ASICS Satoyama Stadium Community Collaboration Project.

Fire trucks line up along the west moat of Imabari Castle for a simultaneous water discharge. This powerful spectacle is a popular spring tradition.

A community festival held at the Rinpokan in Kikuma Town.

Archery friendship tournament.